The Ultimate Beef Loving Texan competition let eaters across the state vote on their favorite home cooks to vie for a partnership with the Texas Beef Council along with some serious hardware. Recipes from each cook were shared and voted on. The winner, Johnny, then has gone on to be a representative of the TBC, producing video content showing the versatility of Texas beef.
The Ultimate Beef Loving Texan asked viewers across the state to vote on their favorite home cook for the opportunity to vie for the UBLT title.
The winner got more than bragging rights; they became the ambassador for the Texas Beef Council and went on to share their recipes with the masses.
We produced three full-length cooking challenge episodes to determine the winner.
